Research without the pretense.
For brands that refuse to blend in.
Built on over 15 years of research experience across hundreds of studies for leading consumer brands.
How we work
Start with the decision
We get clear on what you need to decide and what evidence would help you decide it.
Build evidence you can trust
We design concise surveys, recruit the right consumers, and check response quality carefully. Good analysis needs good data to begin with.
Look beyond the obvious answer
Consumer psychology and the right analytical tools help us understand the motivations and trade-offs behind what people say.
Make the findings useful
We explain what the research found, what it means for your brand, and what we recommend doing next.
The Insights Distillery helps challenger and growing consumer brands decide what to launch, how to improve products and packaging, and where to find their next opportunity for growth.
You work directly with an experienced researcher from the first question through the final recommendation. We bring consumer psychology, thoughtful survey design, advanced analytics, and serious attention to data quality to the work, then tell you plainly what the findings mean for your decision.
What can we help you figure out?
Which idea is worth pursuing?
Test concepts, products, flavors, packaging, and messages before committing to a launch.
What’s getting in the way of growth?
Understand who buys, what drives trial and repeat, and where your brand may be losing people.
What will shoppers choose?
See how your product performs alongside the alternatives people actually consider, on shelf or on screen.
Which combination works best?
Use pricing, assortment, and portfolio research to make choices across the full lineup.
What you won’t get
A questionnaire that asks everything because someone might find it interesting later.
A complicated method when a simpler one answers the question.
A giant deck that leaves you searching for the recommendation.
You’ll get thoughtful research and a clear answer to the decision you came in with.
Have a decision you’re working through?
Tell us what you’re trying to figure out. You don’t need to arrive with a research brief or a preferred methodology.
The Insights Distillery is a Cincinnati-based market research and consumer insights consultancy serving brands and organizations nationwide.